You can spend hours planning a campaign, scripting ads, and getting your UGC just right, only to find out half of your creatives barely make it out of the dugout. Sound familiar?

There’s no question about it, reviews and testimonials drive conversions. But in health and wellness, the way you use those reviews can make or break your Meta ad account.

There was a time when running the same user-generated content (UCG) ad across five channels could still make a real impact. That time has passed.

You’re spending thousands a month on Meta ads, but results are plateauing. Frequency’s creeping up. ROAS is slipping. You feel like you’re just retargeting the same people over and over again, because, well, you probably are.