You’ve probably noticed more AI-generated ads showing up in your feed. And on the surface, they look good. Polished voiceovers. Perfectly manicured hands holding supplements. Hyperreal visuals that mimic high-end lifestyle shoots. They definitely catch the eye. Scroll-stopping? Definitely. But once you stop scrolling, do you click? Do they convert?

We talk to a lot of founders. Most wear many hats and spin countless plates. They hold their ad account together with quick fixes between customer support tickets and fulfillment bottlenecks.. And honestly? That’s how it should start.

If you’re still running all your paid social through your own brand handle, it’s time for a rethink. Let’s be honest: no one logs onto TikTok or Instagram to watch brand ads. They scroll to engage with people. Relatable people. People they trust. That’s exactly why whitelisting (running ads through creator handles instead of your own) is fast becoming one of the most effective - and underused - tools in paid socia

It starts the same way every time. An ad hits. ROAS is solid. You start scaling. Then one morning, it’s gone. Flagged. Disapproved. Maybe even account shutdown. No warning. No appeal that actually gets looked at. Just, done.

If paid social is a core growth channel for your brand, these questions should sound familiar: “Are we investing enough in TikTok?” “Is Meta the most reliable growth channel?” “How should we split our budget?” The truth? There’s no universal formula. But there is a right way to think about your platform mix if you’re aiming for profitable, sustainable DTC growth. We’ve seen what performs well across real campaigns. That insight shapes how we help brands make better budget decisions across Meta and TikTok.

You can spend hours planning a campaign, scripting ads, and getting your UGC just right, only to find out half of your creatives barely make it out of the dugout. Sound familiar?

There’s no question about it, reviews and testimonials drive conversions. But in health and wellness, the way you use those reviews can make or break your Meta ad account.

There was a time when running the same user-generated content (UCG) ad across five channels could still make a real impact. That time has passed.

You’re spending thousands a month on Meta ads, but results are plateauing. Frequency’s creeping up. ROAS is slipping. You feel like you’re just retargeting the same people over and over again, because, well, you probably are.