How Alpha Inbound Turned a Sub-1x ROAS Into a $500K/month Growth Engine
The Context
A British Supplement brand that we’ve been working with isn’t your typical health brand. No gimmicks. No overhyped promises. Just clean, honest products in a market flooded with noise. But even the best products need fuel to grow, especially when you're bootstrapped and every penny counts.
That’s where Alpha Inbound came in.
Back in 2022, the brand was stuck in a common trap:
The owner was running ads solo.
Spending around $25K/month.
Struggling with a sub-1x ROAS.
Fast forward to 20245, and they’re spending over $580K/month on Meta, with a consistent 2.3x ROAS.
The Real Challenge
This wasn’t about flashy creatives or chasing overnight success. This supplement brand had product-market fit and a loyal organic following. The challenge was scaling paid media without losing profitability, or the brand’s identity.
Escape the low-ROAS plateau
Scale spend from $25K to $580K+ sustainably
Keep CPAs in check while boosting AOV and LTV
The Alpha Inbound Approach: Patience, Precision, Performance
Horizontal Scaling with DABA
Alpha deployed Dynamic Product Ads to Cold Traffic (DABA), a strategy tailor-made for brands with multiple SKUs. By identifying top-performing products, they launched dedicated campaigns to scale both horizontally and vertically.
Relentless Creative Refresh
Growth needs fuel. Alpha produced 80+ fresh creative assets every month across 9+ products. This constant iteration kept ads relevant, engaging, and conversion-focused.
Data-Driven Scaling
Scaling from $25K to $580K/month wasn’t a leap of faith, it was a series of smart, incremental moves. Every budget increase was justified by performance data, ensuring sustainable growth.
Aligning Paid with Organic Trust
They amplified the brands' strong organic presence, using it as a trust anchor within paid campaigns to improve conversion rates and customer retention.
The Results
$25K/month ➡️ $580K/month in ad spend at a 2.31x ROAS.
Lower CPAs despite aggressive scaling.
Significant boosts in AOV and LTV.
A sustainable, compounding growth engine, built on strategy, not shortcuts.
Why It Worked
Because Alpha Inbound knows that real eCommerce growth isn’t driven by hacks, it’s built through consistency, creativity, and data-led decisions.
No vanity metrics. No "growth at all costs." Just a deep understanding of how to scale what already works,without breaking what makes the brand special.
Final Word
This wasn’t overnight success. It was two years of disciplined scaling, smart strategies like DABA, and a relentless focus on creative testing.
If you're spending north of $50K/month and feel like you’re stuck on a hamster wheel, this brands’ journey is proof that, with the right partner, insane growth is possible.
Simplicity, patience, and sharp execution win every time.
